Small Step, Big Difference!

The last time I posted here, I was so struck by this quote that I’d seen posted by Vicky Etherington, The Website Mentor, that I did exactly what she suggested and knuckled down to business:

The fact is, we think we’re masters of multi-tasking, but it’s simply not possible.

When we constantly switch from task to task, our productivity drops away and we struggle to get any meaningful work done.

Peter Drucker said: “Efficiency is doing the thing right. Effectiveness is doing the right thing.”

I see so many well-crafted posts that make a brief impression but what I wanted to know is …

What really moves the needle and creates a valuable outcome?

And I found it right here … I blocked out all distraction, put my head down and have just completed one of Vicky’s invaluable courses.

All credit to Vicky’s no frills mentoring, I’ve finally moved from

What I think I want my business to be,
to
My business is...

I decided to GIVE UP on Instagram...

I've loved creating Reels and having fun on the platform...

But... I realised I wasn't getting a return on investment of my time or my team's time.

When I studied the data (yep, that is SO important for your business)...

I realised that I was getting much better ROI elsewhere...

Nowadays, I share my weekly Blog on my website...

And post on Instagram if I feel like it...

And here's the thing, I'm also noticing a chunk of Insta influencers talking about other social media platforms...

As Instagram algorithm reach is spluttering to a stall, they're increasingly asking, where next?!

And here's why they're turning to other video hosting platforms:

>> Videos can become your evergreen content machine and LAST YEARS rather than days.
>> People are actively searching on Google for solutions ...

Type any question or search term into Google and see what suggestions it comes up with for example type the term Fire Fighting and you'll get...